WalmartMonument Public Affairs
Reputation and Issue Management for the World’s Largest Retailer
The Monument Group’s engagement with Walmart is focused on highlighting the tremendous economic and community impacts of the state’s largest private employer. The Monument Group has developed content and materials, fact sheets, online advertisements and coordinated the company’s participation in targeted events, such as the annual Texas Tribune Festival. Our efforts promote the company’s industry-leading initiatives in the areas of healthcare, education, sustainability, disaster relief, U.S. manufacturing, fighting hunger, veterans assistance programs, and women’s empowerment.
In addition, The Monument Group branded, launched and currently manages a coalition-driven campaign of free market advocates and public retailers, including Walmart. A comprehensive campaign about a complex issue that requires significant education of the public and policy makers to generate legislative action, our efforts for the coalition have included developing messages and materials, engaging with the media, recruiting and mobilizing coalition members and third party advocates, coordinating legislative strategy and conducting digital outreach and advertising.