TenetMonument Public Affairs
Multi-City Grassroots Mobilization for Private Hospital Operation
Dallas-based Tenet Healthcare engaged The Monument Group to support its Path to Health campaign, designed to inform uninsured populations about new health insurance options available under the Federal Affordable Care Act and to provide enrollment assistance.
The Monument Group managed field teams in priority multi-cultural markets, including Houston, El Paso and San Antonio, and developed campaign strategies that included the recruitment and engagement of community organizations and partners, coordination and engagement with local enrollment coalitions, support for local hospital staff, event organization, identification of speaking opportunities for hospital officials, creation and distribution of campaign collateral materials in English and Spanish, and generating earned media opportunities. Through its campaign, Tenet provided leadership, organization and essential resources to local ACA efforts. The Path to Health campaign in Texas was very successful, driving a high volume of enrollments in the Affordable Care Act and elevating the Tenet brand throughout the state.