International Mining CompanyMonument PR
Strategic Communications Counsel
Upon the acquisition of a domestic company, an international mining company not only assumed ownership of its current assets and operations, but also for the legacy of dozens of former zinc and lead smelter sites throughout the United States. Because emissions from these historic smelters may have contributed to levels of metals in nearby soils that exceed state standards, the company participates in voluntary soil remediation projects, coordinating closely with local communities and abiding by state environmental agency regulations. Each location is unique, ranging widely from urban centers to rural towns with varying topographies, cultures, politics, governing structures and media outlets.
The company places a high priority on providing clear and transparent communications about the testing and remediation process. Commonly confronted with activist engagement and litigation, the company engaged The Monument Group to provide strategic counsel, message development, digital outreach, media monitoring, event coordination, and collateral materials to ensure the projects are well explained, they generate robust participation from property owners, and they are responsive to the questions and concerns of residents, elected officials and the media.