CenterPoint Energy

Monument Public Affairs

Messaging and Outreach Strategy to Promote Permitting and Construction of Intrastate Electric Transmission Lines

CenterPoint Energy, a Houston-based electric transmission and distribution company, engaged The Monument Group to provide strategic communications counsel surrounding the regulatory approval of the 160-mile Houston Import Project, a 345kv, double-circuit line that will stretch from northeast Texas to Montgomery County, just north of Houston and deliver expanded electric capacity to the booming Greater Houston area.

The Monument Group branded the project the ‘Brazos Valley Connection,’ developed messages and materials (including an informational video) for the media and landowners concerned about the impact of the prospective routes of new transmission lines, recruited allies to share their support for the line, and managed open house meetings required by the regulatory process. The public engagement strategy played a significant role in the approval of the project by the Texas Public Utility Commission in January 2016.